Positano is vertical. That's the first thing no one tells you. It's a town built on a cliff, which means you are always either climbing up to something or walking down from it, usually in the heat, usually somewhere you'd like to look nice when you arrive. So the question of what to wear on the Amalfi Coast is really a question of what survives the stairs and still looks like you meant it at dinner.
The answer, most days, is linen. It breathes when the afternoon turns heavy, it forgives a long lunch, and it creases in a way that reads as expensive rather than tired. Camille packs almost nothing else. Her whole coast wardrobe is a few long dresses, one good pair of flat sandals, and a woven bag that has been to more of Italy than I have.
If you take one thing, take a white linen maxi. The Matilda is the one I'd hand you — sleeveless, falling long and unhurried, and quietly the hardest-working dress in the case. You wear it to the market in the morning with flat sandals, you wear it to dinner by the water at night with the same sandals and better earrings, and no one is any the wiser. That's the whole Positano trick: one dress, three lives, nothing to fuss with on the stairs.
Around it, keep the palette quiet — whites, creams, the odd navy, a straw hat you'll wear more than you expect. Skip anything that needs ironing or a special occasion to justify it. The coast rewards restraint. The women who look most at home there are never the ones trying hardest.
For the rest of the suitcase, our European Summer and White Linen Edit are built for exactly this — resort dresses, linen, the pieces that fold flat and unpack ready. And if you'd like the whole coast wardrobe mapped out piece by piece, follow The Amalfi Capsule. Pack light. Positano will fill in the rest.
Shop the Matilda linen maxi and the European Summer edit at Forever Vogue.